Loom Lori 194×142

Loom Lori rugs, hand-woven in India, are known as Gabbehs – a Farsi term meaning "raw" that describes their simple, rustic nature. Since the early 1990s, they have grown in popularity as a relaxed, folksy alternative to traditional Persian rugs, which are often associated with formal interior design. Gabbeh rugs are characterised by their thick, luxurious pile, a diverse colour palette and bold, geometric patterns that can be abstract or figurative, often depicting animals or people. Mostly made of wool, they are also available in cotton or other materials. They come in a variety of sizes, from small mats to large rugs, and are suitable for any living situation. Gabbeh rugs lend rooms a warm, inviting character and reflect craftsmanship and cultural traditions.