Loom Lori 237×169

Loom Lori rugs, hand-woven in India, include the popular Gabbeh rugs, whose name means "raw" in Farsi. Since the early 1990s, they have gained popularity as a more relaxed alternative to traditional Persian rugs. Gabbehs are characterised by a thick, luxurious pile, a diverse colour palette and bold geometric patterns, either abstract or featuring motifs such as animals and people. Mostly made of wool, there are also variants made of cotton or other materials. Their size varies from small mats to large rugs, and they fit into any room. These rugs embody craftsmanship and are a charming addition to modern or traditional interior styles. They exude rugged beauty and cultural depth, and their manufacture in India underscores their ethnic authenticity and quality.