Loom Lori 90×60

Loom Lori rugs from India are known for their Gabbeh variants, named after the Farsi word for "raw," reflecting their simple, rustic nature. Since the early 1990s, they have enjoyed growing popularity as a relaxed alternative to traditional Persian rugs, which are often associated with formal interior design. Gabbeh rugs are characterised by a thick, luxurious pile and a variety of colours, complemented by bold geometric designs that can be both abstract and figurative, often depicting animals or people. They are predominantly made of wool, occasionally cotton or other materials. Available in sizes ranging from small mats to large rugs, their sturdy construction and artistic appeal allow them to blend harmoniously into any room in the home.